The very first Mountain Motorsports dealership opened in 1999 on Interstate 40, at the exit for the Great Smoky Mountains National Park in East Tennessee. After many successful years, the second Mountain Motorsports dealership was opened in 2005 in Conyers, Georgia. The Conyers location grew over the next several years to become Georgia’s largest-volume powersports dealership.
In 2010, one of the original founders of the company, Ryan Hardwick, sought to purchase a third location. His intent was to transform it into yet another successful Mountain Motorsports dealership. After much consideration, it was decided that Marietta, Georgia was the perfect fit, representing a great opportunity for Mountain Motorsports to add to the growing powersports community in the metro Atlanta area. The goal for the newest Mountain Motorsports dealership was simple: build one of the powersports industry’s greatest facilities, providing its customers with a spectacular combination of theme, product and service.
In order to meet this goal, Ryan partnered with long-time friend and fellow professional watercraft racer, Dustin Farthing, one of the sport’s most decorated competitors. With 17 national and world championships to his credit, Dustin knew what it took to win and become successful.
Ryan and Dustin designed every inch of the dealership, incorporating the combined goals of theme, product and service into one dramatic facility. The facility’s theme can be simply stated as “Why We Ride”. Throughout the facility, there are images and references to performance, competition, history, escape, freedom, family and friendship. These are some of the reasons that the Team at Mountain Motorsports rides; perhaps, some of them are your own.
Industry-leading products are the second crucial aspect of the dealership. Mountain Motorsports represents Georgia’s widest selection of new and pre-owned motorcycles, ATVs, ‘side x sides’ and personal watercraft.
A dedication to service is the final aspect of the new facility’s goal. The entrance to our award-winning Service Department is located directly in front of the building. An indoor reception area provides a comfortable atmosphere for customers, where they can meet with the team of Service Advisors and discuss their needs. Dustin’s father, Phil Farthing, leads the Service Team, with over thirty years of experience in service and dealership management, as well as the area’s only in-house performance race shop.
A tremendous amount of focus and design went into the customer lounge, which features a pool table and a 60” flat-screen television. Six different couches and bar tables allow for our customers’ comfort while at our dealership.
Today, Mountain Motorsports is Georgia’s largest motorcycle, ATV and personal watercraft SuperCenter. The brand new, state-of-the-art facility in Marietta brings the very best of the powersports industry to Cobb County. We look forward to seeing you in our dealership very soon!